In 2025, consumers of supplements, particularly ISO protein, will likely see a significant price increase. Behind this increase lie economic and environmental realities that deserve to be explained. With the help of the Shop Santé team, I wanted to take a moment to demystify this change and explain why these adjustments are sometimes inevitable, but that we are committed to upholding our commitment to quality, at all times, regardless of the context.
Why is the price of ISO protein increasing?
Rising raw material costs
ISO protein, derived from whey, relies on advanced filtration processes to ensure exceptional purity. However, the cost of this raw material has increased significantly in recent years. This is due to increased global demand, higher dairy production costs, and logistical challenges.
The environmental impact on dairy farming
Regions like New Zealand, known for their high-quality dairy production, are facing climate change, which directly impacts their yields. Added to this are stricter regulations to encourage sustainable practices, which can increase production costs (which is, in a way, a good thing).
Canada's Role in the Global Market
As a medium-sized market, Canada is less competitive when it comes to negotiating competitive prices internationally. Higher import costs therefore impact retail prices, particularly for premium products like ISO protein.
Why ISO Protein Remains My Personal Choice
As a trainer and muscle hypertrophy enthusiast, ISO protein plays an important role in my daily routine. Its rapid absorption and high pure protein content make it an attractive option, but there are several other options to consider.
If ISO protein is no longer in your budget: my recommendations
While ISO protein is a guarantee of quality, its price may not be suitable for all budgets. Fortunately, there are other equally attractive options available at Shop Santé:
1. Concentrated protein powder (Whey Concentrate)
A great alternative for those looking for a more economical option. Whey concentrate contains slightly more carbohydrates and fat than ISO, but it offers solid nutritional value at a more affordable price.
2. Plant-based protein powder
Plant-based proteins, such as those made from pea or brown rice, are an ideal alternative for those looking for a dairy-free option. These powders are often fortified to provide a complete amino acid profile .
3. Protein Blends
Shop Santé also offers blends that combine different types of protein to provide a balance between purity, absorption, and cost. These blends can accommodate tighter budgets without compromising quality.
4. Protein-rich food sources
In addition to supplements, incorporating foods like eggs, Greek yogurt, or meat can be an economical and effective way to meet your daily protein needs.
Transparency above all
Price increases in the supplement industry can be frustrating, it's true, but they often reflect complex realities. The goal here is to share the reasons behind these changes honestly and transparently. Understanding the issues allows you to better understand these adjustments and continue to make informed nutritional choices.
Whether you choose ISO protein or an alternative, Shop Santé is here to offer you quality products, without compromise, adapted to your needs and your reality.
Félix Daigle, Ambassador of Shop Santé
