Hiring a coach is an investment in your goals. But with so many options available, how can you make sure you make the right choice? Here are the essential criteria to consider before committing.
1. Start by defining your goal
The first step is to know clearly what you want to achieve. Are you aiming for:
- A triathlon?
- A marathon?
- General weightlifting?
- A bodybuilding competition?
Your goal determines the type of coach you need. A good coach for a marathon is not necessarily the right one for a bodybuilding competition.
2. Look for proven experience in your field
You want a coach who really knows how to do it. Ideally, look for someone who:
- Has already trained athletes in the discipline that interests you
- Has worked with people who have goals similar to yours
- Has experience primarily related to your goal
The idea is not to be a "test": you want to work with someone who has already proven themselves in what you want to achieve.
3. Trust the process
In the age of social media (Instagram, TikTok, YouTube), information is everywhere. One of the biggest traps is hiring a coach… then constantly questioning their work based on what you see online.
If you decide to work with someone, remember that you are paying for expertise and results. For it to work, you need to:
- Know who you are working with
- Trust them
- Do it for the right reasons
4. Find the right match
Finally, the relationship matters as much as the expertise. Choose a coach with whom you get along well, whose approach suits you, and whose expertise can truly take you where you want to go in your goals.
Key takeaways
- First, define your goal
- Choose a coach experienced in your discipline
- Trust their expertise rather than constantly questioning it
- Make sure the match is good on a personal level

Félix Daigle, Shop Santé Ambassador